STUDY 34 is a British label focused on producing modern, sustainable luxury knitwear for women. Using exclusively natural fibres to make simple, versatile and classic styles, Eleanor (the founder) is just as interested in the origins of the fibres she uses and the manufacturing processes behind the product as its style and aesthetic.
Her latest creation, The Alpaca Crew, has been made in Peru with the most beautiful baby alpaca yarn in two incredible and 100% natural colours, chosen for their versatility, richness and depth. Eleanor is not inspired by speed, trends or money but rather craftsmanship, history and authenticity.
On an aesthetic level, Eleanor prefers the simple and modern unfussy shapes of menswear and does not see the need for many of the unnecessary details on women’s knitwear today – a little pocket here, a fold there or an unexpected keyhole fastening at the back. Eleanor designs versatile, smart and comfortable styles because she believes lots of women feel the same way.
STUDY 34 knitwear is proudly designed and made by women, for women.