How We Soul is a chic activewear brand for the multitasking woman, a movement for putting soul into how you roll, and an avenue for empowering communities deeply affected by AIDS.
All products are sourced, manufactured, and shipped from Montreal, Canada, where employees are paid fair wages (above the minimum) and receive paid breaks and paid internships. All paper waste is recycled and excess garments are donated to local inner city shelters. HWS leggings and tops are made from EcoPoly fibers that not only create soft, smooth material, but also use 70% less water, 70% less heat, and 70% less energy to create than regular polyester. In addition, production is made-to-order to reduce wasted garments. Each piece is designed with versatility in mind, creating products that look beautiful on a yoga mat, at work, or while traveling.
After living and working in Gaborone, Botswana for a year, HWS founder Tasha Kendall felt a deep desire to give back to a community that had given her so much. That’s why 100% of after cost profits goes directly to the Botswana Orphan Project, which provides day care and pre-school to young orphans and vulnerable children. This allows the children to remain living with their extended family and, at the same time, providing education, healthy meals, and a safe, loving environment to grow. These care centers are also used for soup kitchens, sewing and computer classes, food and clothing donation, self-worth workshops, and anti-domestic violence campaigns.