Back Beat Rags is a 100% California born & raised lifestyle brand created by Isadora Alvarez. What started as a shop specializing in vintage tees soon transitioned into cut-above fashion basics. That means we focus on the Usual Suspects like easy, wearable tees, sweatshirts, and dresses and then we sharpen them with modern flavor and vintage-inspired details. We take cues from old school California surf ‘n’ skate culture and cross-pollinate the look with fresh street trends. Though we may be obsessed with classics, we make sure our collections mesh with what’s super on-trend in color and shape. The goal? To give you that effortless cool factor California girls are known for.
What We Believe In: Our city, our planet. We’re committed to giving you superior choices when it comes to what you wear.
All our clothing is crafted here in Los Angeles. That way, we support local makers and create local jobs at every rung of the supply ladder, while also minimizing our environmental imprint. We incorporate environment-friendly practices in our designs by using low-impact goods like GOTS-certified organic cotton. We’re rolling out even more earth-friendly fabrics in the near future: follow our sustainable fashion journey on Instagram @backbeatrags!
Icing on the cake? We make our price-point super accessible so that every last one of you can afford our dope clothes. The livin’s easy, so it makes sense to dress that way. #MADEINLA