We list very few marketplaces (online shops featuring a variety of brands) in our conscious shopping directory. We’re dedicated to ethically sourced goods, and a lot of marketplaces swap product so often that it’s been tough to gauge just how conscious a selection of items really is. One of the select marketplaces we’ve been working with, however, is this month’s featured member, Wildflower Valley. Owner Allie handpicks each brand she brings into her store herself, and her entire shop is dedicated to conscious goods, whether handmade, made in USA, eco-friendly, for a cause, or all natural. She limits her inventory to small enough that she can properly vet each brand, yet expansive enough to offer products in 5 categories from apparel to home + beyond. We love the designers she features, from Brooklyn based Annie Bukhman to Zoet Bathlatier’s small batch candles.
Today we’re sharing a little q+a we did with Allie, and be sure to stop by our Instagram later for a $50 giveaway to her shop!
When did you launch Wildflower Valley and what led you to start an online shop?
I have been dreaming about starting my own business for a few years—I really wanted a fulfilling career, but also loved accessories, fashion, and staying active. I wanted to bring those two together by carrying brands and products that supported that mission. I left my corporate buying job to go to a smaller local company where I would have more time on the side to focus on a business. I took the plunge and invested some personal savings around July of 2016, and officially launched wildflowervalley.com in November 2016.
What can shoppers expect when visiting your site?
Wildflower Valley is all about socially conscious and ethically sourced products that promote a positive and active lifestyle. All products are handmade, made in the USA, fair trade, eco-friendly, or give back to a cause.
What has been the most challenging part of running a business? The most rewarding?There are so many websites out there and so many great brands and products. I think marketing is the most challenging for me to get Wildflower Valley on the map, but seeing the sales come through is definitely the most rewarding because it justifies that customers are understanding Wildflower Valley’s brand mission.
How do you decide which brands to stock—can you talk a little about the process of working with the different brands + their products?
Most of the brands that I carry I have found through shopping other retailers or on Instagram. I do extensive research on the products that I bring into Wildflower Valley. I want them to all have meaning and to serve a purpose.
Which are your personal favorite products in your shop so far?
Hm, that’s a tough one because I obviously love them all. Two items that I use/wear on a daily basis is my Nashelle jewelry initial choker, and my Annie Bukhman fold wallet. All Nashelle jewelry is handmade in the USA, and for each item purchased a plate of food is donated to someone in need. Annie Bukhman is handmade in Brooklyn, NY and hand-painted the prettiest colors on USA sourced genuine leather. My other faves are the Niyama Sol active pants which are made with recycled plastic and awesome prints, as well as the Good Hyouman line of activewear with inspirational and positive messages, all made in the USA (shop all apparel here).