You might remember when we shared an ethical shopping guide to Casa Verde, which is an online marketplace celebrating and selling curated handmade goods from in the US and worldwide. We’ve been able to list a few marketplaces in our directory so far, and it’s really exciting because each one brings conscious goods from different artists and vendors. Karli of Casa Verde, for example, works directly with Color Amor, Talent Store, an artisan boutique in Mérida, Yucatán.
If it weren’t for Karli’s work with Color Amor’s Cristina, those of us who aren’t local to Mérida might never know about the goods they sell. So we wanted to take a deeper dive into just one of the places Karli sources Casa Verde’s products, by connecting with Cristina and learning about her local shop.
Your Name + Shop Name: Cristina Herrera Valencia , Color Amor, Talent Store
Location: Mérida, Yucatán (55 st #510-D between 60 and 62, Downtown)
Years Open: 3.5 years
Why did you decide to open a shop?
I opened the store with my sister because we love the Mexican design, the work of our artisans, the new proposals of our young designers, and Mérida wasn´t a place you could find selective crafts from all our country. We wanted the world and the future generations to value “Made in México”. We wanted to be ambassadors of fair trade, and preserve the traditions, the folklore, and the ancestral techniques of our indigenous.
The Color Amor storefront, which offers everything from shoes and clothes to toys and beauty.
How do you find unique products for your store and connect with the artists behind them?
My sister and I take the time to research Mexican talent online. Every day we discover a lot of designers and brands, but we select them carefully. We sell what we would buy, so the store is filled with our own style. Sometimes we travel to discover new things and new artisans, because you can’t find them all online. And others contact us directly from our social networks or in person at the store.
Describe your partnership with Casa Verde.
Karli met the store when she was in Merida, and contacted us on social media to buy things from us and sell it in Chicago. We were so excited about it! It was so easy to work with her, and now she’s made her second purchase, so we think that our products are successful in the windy city. We hope to continue working together for so much longer.
Can you share the stories behind a couple of your favorite products or artists to work with?
One of our favorite products of the store are the perfumes made locally. We´ve been working together since we opened the store. We were their first point of sales, so we´ve been growing together. Now they distribute in another parts of the country… We are so proud of them!
Another story that make our heart so happy is working with artisans from a small city of Yucatan called Yaxcabá. Aida and her husband travel three hours by bus to come to Mérida. They were so brave, not all artisans in our state have the courage to go out of their work, come to the capital city, and make negotiations with entrepreneurs. Since they came the first time we’ve supported them and they’ve become our friends. They come in representation of a group of artisans that sells hand-embroidered blouses. We always help them improve the quality of their designs.
Thanks to Cristina of Color Amor and our member Karli of Casa Verde for sharing!